About
Tracy, CEO & Co-Founder of Obsesh, a pioneering sports technology platform supporting…
Articles by Tracy
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Exploring the Economic Powerhouses of World Soccer: The Value and Opportunity for Women's Sports
By Tracy Benson
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Elevating Fan Engagement: Top Strategies for Success and Pitfalls to Avoid from the World of Sports
By Tracy Benson
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Game Changer or Game Over? The Impact of NIL Athletes Gaining Employee Status
By Tracy Benson
Activity
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Shout out to my favorite Golden State Warriors for stepping up. The ownership group of the NBA’s Golden State Warriors have reportedly agreed to pay…
Shout out to my favorite Golden State Warriors for stepping up. The ownership group of the NBA’s Golden State Warriors have reportedly agreed to pay…
Posted by Tracy Benson
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Interesting opportunities and possibilities ahead for Spotify with video and advertisers. This article notes a user behavior challenge but it's a no…
Interesting opportunities and possibilities ahead for Spotify with video and advertisers. This article notes a user behavior challenge but it's a no…
Liked by Tracy Benson
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At Exos, we coach the pros. Our methodology is in optimizating Human Performance — for everyone. It’s not just for pro athletes or working…
At Exos, we coach the pros. Our methodology is in optimizating Human Performance — for everyone. It’s not just for pro athletes or working…
Liked by Tracy Benson
Experience
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Education
More activity by Tracy
🎙️I’m so excited to announce the launch of our podcast “Champion This” which I have the honor of co-hosting alongside Chelsea Poppens (MBA), former…
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🎙️I’m so excited to announce the launch of our podcast “Champion This” which I have the honor of co-hosting alongside Chelsea Poppens (MBA), former…
Liked by Tracy Benson
Building the Dream Team: Aligning Skills with Brand Vision
https://hubs.li/Q02w7ry30
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Building the Dream Team: Aligning Skills with Brand Vision https://hubs.li/Q02w7ry30
Liked by Tracy Benson
IF YOU ARE IN NYC THIS WEEK FOR IAB #NewFronts
COME HANG OUT WITH US FOR A VERY SPECIAL Revry AFTER PARTY THIS WEDNESDAY NIGHT MAY 1st 8pm-10pm at…
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IF YOU ARE IN NYC THIS WEEK FOR IAB #NewFronts COME HANG OUT WITH US FOR A VERY SPECIAL Revry AFTER PARTY THIS WEDNESDAY NIGHT MAY 1st 8pm-10pm at…
Liked by Tracy Benson
With the help of TIAA and Nuveen, a TIAA company, I’m sharing my personal story to shed light on the innate linkage between mental health and…
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With the help of TIAA and Nuveen, a TIAA company, I’m sharing my personal story to shed light on the innate linkage between mental health and…
Liked by Tracy Benson
The uncorrelated growth opportunity of Sports investing for Family offices.
With their penchant for long-term thinking, emotional attachment and…
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The uncorrelated growth opportunity of Sports investing for Family offices. With their penchant for long-term thinking, emotional attachment and…
Liked by Tracy Benson
Thank you to everyone who came to the Founders N' Funders VC Reverse Pitch Event at the Silicon Valley Bank offices in Utah tonight!
We have such an…
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Thank you to everyone who came to the Founders N' Funders VC Reverse Pitch Event at the Silicon Valley Bank offices in Utah tonight! We have such an…
Liked by Tracy Benson
Beginning today, my forthcoming book Pattern Breakers, written with Peter Ziebelman, is available for pre-order.
I’ve been working on this for quite…
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Beginning today, my forthcoming book Pattern Breakers, written with Peter Ziebelman, is available for pre-order. I’ve been working on this for quite…
Liked by Tracy Benson
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